COMPARATIVE ANALYSIS AND PROBLEMS OF TRANSLATION OF ADVERTISING TEXTS IN ENGLISH AND UZBEK LANGUAGES
Abstract
Advertising plays a pivotal role in modern society as a powerful tool for promoting products and services. However, translating advertising texts between English and Uzbek poses significant challenges due to linguistic, cultural, and stylistic differences. English advertising is often characterized by brevity, emotional appeal, and creativity, while Uzbek texts emphasize traditional values, familial bonds, and cultural identity.
This article explores the unique features of English and Uzbek advertising texts, highlights the linguistic and cultural barriers in their translation, and presents a contrastive analysis of grammatical and stylistic elements. It also discusses common translation issues, such as idiomatic expressions and metaphors, which often lack direct equivalents in Uzbek.
Keywords
Advertising translation, English-Uzbek advertising, linguistic barriers, cultural differences, localization, creative adaptation, idiomatic expressions, advertising strategies, cross-cultural communication, marketing texts.How to Cite
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Copyright (c) 2025 Mohinur Baratboyevna Nizomova, Nusratullo Xidoyatov
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