TITLE-THE NAME OF THE TEXT

Abstract

This article presents some considerations about the headings of a literary text. The title is the name of the text, its main thesis; it performs nominative, communicative and advertising functions.  Depending on the situation, the title may be in the text with or without illustrations. When there is a photo in addition to the signature, it complements and concretizes the image. In the absence of an illustration, the title also assumes the function of attracting the reader's attention.

Keywords

text, title, fractality, actualizer, semiotics, Baltic work.